Coming to your screens will focus on what matters most to media professionals: the latest trendsand innovations. This event will serve to showcase Canadian knowhow and as a platform for sharingideas and information with professionals from all over the world.
The objectives of Coming to your screens are to:
- Foster the development of innovative screen-based content
- Position Montreal as a showcase for innovation and a Mecca for creative media and pop culture projects
- Create business opportunities for local and international media content creators, producers and buyers
- Enable a wider audience to discover innovative media content and platforms
Whether television broadcasters, film distributors, press groups:
What are the best approaches to weathering the current “storm”?
What strategies are the largest media groups using to adjust to new realities?
This block will deal with the impact of new challenges that are emerging in the online video, social media and other markets and how traditional media is responding. It will also cover ways that traditional media providers can successfully reposition their services.
Whether in the context of over-the-top (OTT) content, multi-channel networks (MCN) or other online distribution platforms:
Where are today’s profitable online markets and what are the success criteria for reaching them, based on specific examples?
What are the expectations of those who purchase and distribute content on new online distribution platforms?
This section will look at the best options available to content creators and producers to monetize their content while making it accessible to the largest possible audience. The speakers will also focus on the needs and desires of consumers, who increasingly consist of direct purchasers. Finally, they will cover self-publishing on platforms such as Vimeo on Demand and crowdfunding.
Whether transmedia, cross-media, branded, social, app-based, augmented, virtual, interactive, or any other type of content:
What types of content and innovative narrative experiences are shaping today’s trends in terms of consumption and engagement?
What types of new narrative and media environments best serve users/consumers and those trying to reach them (meaning advertisers)?
These speakers will outline the best practices or approaches for enriching user experiences with original, branded or complementary content available on distribution platforms for non-linear consumption. They will show how some of the tools and technologies now hitting the market shape the content produced as much as users’ relationship with it.
Professionals actively involved in creating, producing and distributing media content on a wide variety of screens (TV, Movie, Web, etc…).
Professionals engaged in complementary areas such as: financing, industry associations, unions, training programs, legal services, etc.
A wider audience with an interest in content creation and media production
Official Welcome Organizers, partners
Screen- based content in the making: who is saying what, to whom and how ?
Robert Schumaker, Philippe Collard, Deborah Day, André Lauzon
Follows: Screen-based content
How can traditional media adapt to new realities ?
Éric Scherer, Glenn O’Farell, Jean-François Gagnon, Guylaine Bergeron
It is really possible to monetize content in online markets ?
Martin Rogard, Ashkan Karbasfrooshan, Jean-Philippe Gauthier, Richard Jean-Baptiste
“Watching people watch TV: What we’ve found about behaviours and habits of the American video consumer”
“Dailymotion, a partner for content producers”
“Following in the footsteps of music and press media, TV falls into the Internet washing machine”
“The new innovative modes of expression that link users to advertisers”
“Building communities online: social and digital media as superfan generators”
“Creating value for YouTube original content on the national level”
“Innovation is the fuel to digital learning”
“Your contents are everywhere, but do you know where your audience is?”
“The National Film Board multiplies distribution channels to reinvent itself”
Producteur, Cirque du Soleil Media (Canada)
“How does Cirque du Soleil Media adapt Virtual reality to its contents and why ?”